Small Giants — Summary

Learn how you can become a giant with a small company

In small companies, relationships are better

Traditionally, most companies focused on growth. But there is another kind of company, those who deliberately chose not to grow. Those are called the small giants.

Some companies refuse to grow because growing would mean that at some point the owner no longer knows the names of all employees. It would also mean that the owner of a company no longer knows all the faces and names of his customers.

In short, some companies stay small if growing means they have to compromise their mission. Work atmosphere and personal relations can and tend to be better at small companies.

More control

Small companies can be managed better. Not only that, but the owner don’t need to give away control to investors. Often expanding means to find investors, which means giving away shares and thus control.

Passion: Quality over profit

Often the owners of small companies are so passionate that they chose quality over profits. Anchor Brewing’s for example chooses traditional brewing methods over more cost-efficient modern ones, because the resulting beer is better.

Employees in small companies don’t feel like the staff from huge corporations often do, as mere faceless cogs in a machine. Motivation tends to be more intrinsic, focusing on quality and passion rather than just caring about maximizing profit and reaching the sales targets.

Small giants often have great local ties and philanthropist causes

Small companies often deeply care about local communities because they play a major role in shaping the company. These type of local relations can give small companies an edge over bigger companies.

Small companies tend to have more loyal employees

Caring for their surrounding community and staff pays off for small companies. In return, they get more loyalty from their employees. One manager of a Chicago-based picture framing company was offered a $10.000 raise in annual salary from a competitor. He refused because he felt that the other company did not treat its employees as fairly as AFS.

Click here to get the book

Also published on Medium.