Creativity Inc. — Summary

Learn how to create a creative working environment In our modern day, creativity is a growing requirement, as other jobs get increasingly outsourced by computers and robots. There is one problem with creativity, though. It implies doing things in a different way. People often fear to do things in unusual ways because they involve risk, how … Read more

Growth Hacker Marketing — Summary

Learn how to outperform massive traditional marketing budgets with free growth hacker marketing Traditional marketing techniques won’t get you the same results like growth hacker techniques. For example, if you want to create a viral post or product, paying a huge marketing campaign won’t do the job. Your product has to capture new customers by … Read more

Where good Ideas come from — Summary

This book identifies the key patterns behind genuine innovation Innovation depends on the adjacent possible Innovations don’t just happen at random. In the primordial soup of atoms four billion years ago, life didn’t just develop from a rearrangement of carbon atoms. First simpler structures like molecules, proteins, polymers, cells, and so on had to build the basic … Read more

Smarter Faster Better — Summary

This book explores the science of productivity, and why managing how you think is more important than what you think. Learn to stay on track Have you ever felt excited about something, for example, a new project, but after a while that excitement faded away? Researchers at Columbia University found that people feel more motivated when they have … Read more